Digital marketing campaigns have become the primary focus for brands due to the increasing popularity of social media platforms like Instagram, Youtube, Facebook, Twitter, and others. The amount of data required for analyzing marketing performance is immense. This project aims to collect, organize, categorize, transform, and store the data streaming from various platforms into a data warehouse. By doing so, valuable business insights can be extracted from this vast ocean of data.
Collaborating with a prominent Rails core developer on this project ensures that the code quality surpasses industry standards. The codebase is designed to be easily testable, reusable, consistent, and secure, while also prioritizing readability and minimizing complexity. The aim is to deliver a bug-free and comprehensible codebase.
To achieve the unificaton of streaming data, the adapter pattern design is used to convert each data source (platform) to the unified model which cover most of concepts. This way the objective is accomplished. Adapter module involves inheritance and concerns in Ruby.
The project proved to be much bigger and more time consuming than we had originally anticipated. Most of the problems were associated with the open source framework due to complex implementation on a complex product. Vincent manage to deliver a working model as per requirement despite the obvious greater investment in time than original estimates. More importantly though I have engaged him to do further work on the project to take the project to the next 2 stages.
The programming language chosen for this project is Ruby, while the web framework being utilized is Rails. Rspec is employed for testing coverage, and Bootstrap is the styling tool of choice.
The website now has all the features up and running, with thorough code reviews and verified functions. Testing specifications play a crucial role in developing web applications, offering a reliable and adaptable method to ensure application quality. It is vital to have comprehensive spec coverage, so investing time in this process is essential. Moreover, writing these specifications will enhance your understanding of the code.